TonyTrade

Multichannel Retail Operations

Unified order and inventory management, warehouse fulfillment and channel coordination.

01

Business challenge

Separate online and offline operations make orders, inventory and fulfillment difficult to manage together.

02

Implementation

Built a retail operating system connecting sales channels, warehouses and business operations.

03

Delivered capabilities

Unified order and inventory management, warehouse fulfillment and channel coordination.

DELIVERED CAPABILITY

Unified order and inventory management, warehouse fulfillment and channel coordination.

Published by TonyTrade from existing project materials and public deliverables. Customer identities are withheld.

Updated 15 October 2026. Scope for new engagements is agreed separately.

What the work involved

A retail and wholesale business was running online orders, store sales and warehouse stock in separate tools, with staff re-keying orders and reconciling stock by hand.

Starting point

Product, customer and order records sat in an older accounting-led system and several channel back-ends. Stock figures differed between channels, and fulfilment depended on manual lists.

Data migration

Products, customers and historical orders were mapped field by field into the new system, with a test import, a reconciliation report and a correction pass before go-live.

Orders and stock

Orders from each channel arrive in one queue. Stock is held per warehouse and reserved when an order is placed, so channels read the same available quantity.

Warehouse fulfilment

Picking and shipping steps update order status, so customer service can see where an order is without asking the warehouse.

Acceptance

Tested normal orders, cancellations, partial shipments and returns, plus user roles and data export, before the old process was retired.

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Digital infrastructure. Global customer acquisition. Long-term business development.

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Capability illustration